“Deeply Rooted” premieres on CBC

The Mowad team is proud to announce the premiere of director Cazhhmere’s documentary “DEEPLY ROOTED”.  It screens February 2nd at the Revue Cinema in Toronto to kick off the media push for the doc, and will be followed by it’s CBC Docs premiere to launch into Black History Month.

“Deeply Rooted” is the portrait of a family standing over 7 generations strong in Canada and who have greatly contributed to the building and shaping of our nation.  In a country that is widely known for being a “global melting pot”, it’s easily forgotten that not every person of color is a newcomer to Canada.

Check out one of the promotional trailers above and short clip supporting the doc in the featured work section of our site.

HATCHIMALS SLAM DUNK

How hot was the HATCHIMALS toy (from our friends at Spin Master) leading up to Christmas this year? Hot enough that it was SOLD OUT everywhere and created an on-line buy and sell frenzy. That is until Shaq (yep – basketball legend Shaquille O’Neal) appeared on TMZ telling kids and parents alike that he knew where to find the hottest toy of the season. TMZ also directed viewers to one of the two commercials that Mark Mowad directed and we produced for HATCHIMALS this fall. Thanks for the love Shaq! Well over a million views for both of the commercials so far!!!

TOYOTA PRIUS ENDLESS EXPERIENCE – Whistler

The Whistler leg of the Toyota Prius Endless Experience was incredible. Here’s a little story and then I’ll let the pictures tell the rest of the tale of how amazing it was. Friday our fearless adventure leader and mountain expert Guillaume (Coast Mountain Guides) took us to scout our route up the mountain to the glacier and then to a rare-to-see ice cave formed in the glacier. Amazing! Saturday it poured rain all day long while we were shooting in and around Whistler village. Rain on the ground level meant snow on the mountain top though, so when we tried to reach our destination Sunday morning – the one we’d scouted only 36 hours earlier – it was impossible to reach due to the amount of snow fall. Through sheer willpower (and a lot of heavy breathing!) we made it to the glacier, carrying gear a couple km’s straight up, and still capturing G, Brad and contest winner Joel on their glacier hike. Special thanks again to Guillaume, the RVRD Cinema guys and the Fairmont Whistler. Check out the pics!